2015 Gatorade Be Like Mike POS

2015 marked Gatorade's 50th Anniversary, and one way they commemorated it was to relaunch the Be Like Mike campaign made famous in 1991. To accompany a remastered version of the original Be Like Mike TV spot, Gatorade had us create the in-store POS key creative. To complement the LTO retro packaging Gatorade re-released, this creative takes a similarly retro approach with it's muted colors and distressed graphics serving as a backdrop to the iconic image of Michael Jordan's famous free-throw line dunk.